Apple buys Primephonic and plans classic Apple Music app
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Apple has acquired classical music streaming company Primephonic and plans to both improve the current Apple Music service and launch a dedicated classical offering.
“We love and have a deep respect for classical music, and Primephonic has become a favorite with classical music fans,” Apple Music and Beats Vice President Oliver Schusser said in a statement.
“Together, we’re bringing great new classic features to Apple Music,” he continued, “and in the near future we’ll deliver a dedicated classic experience that truly will be the best in the world.”
“Bringing the best of Primephonic to Apple Music subscribers is a tremendous development for the classical music industry,” said Thomas Steffens, co-founder and CEO of Primephonic. “Artists love the Primephonic service and what we’ve done in classical, and now we have the opportunity to partner with Apple to deliver the absolute best experience to millions of listeners.”
“We get to bring classical music to the mainstream and connect a new generation of musicians to the next generation of audiences,” he said.
Primephonic is no longer accepting new subscribers and will go offline from September 7th. Current Primephonic subscribers will get six months of Apple Music for free.
At first, Apple Music subscribers are to enjoy exclusive new content from Primephonic, as well as Primephonic playlists. Apple plans to improve navigation and search for classical music in the coming months.
Then in 2022, Apple intends to launch a dedicated classic Apple Music app. It will be based on Primephonic’s current system, but with all features not yet specified.