Apple will launch a dedicated classical music app in 2022 – what we know
Apple fans who like to waltz around their rooms with Tchaikovsky and Strauss might be thrilled to hear about the Cupertino-based tech giant’s new acquisition. On Monday, Apple announced that it had purchased Primephonic, a music streaming service specializing in the classical music genre.
Thanks to the acquisition, iOS users can expect a standalone classical music-themed app sometime next year (via The Verge).
Apple will provide a better music experience for classical music fans
Apple has sung the praises of Primephonic’s classical music streaming service, which the iPhone maker says provides an “exceptional” listening experience for its customers. The Cupertino-based tech giant loved Primephonic’s search and browse functionality, well-organized expert recommendations, and more. As such, Apple decided to tap into Primephonic’s expertise to cater to its classical music-loving users.
“We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical music lovers,” said Vice President of Apple Music and Beats Oliver Schusser. “Together, we’re bringing great new classic features to Apple Music, and in the near future we’ll deliver a dedicated classic experience that truly is the best in the world.”
Following the acquisition, Apple is promising Apple Music subscribers a significant upgrade to the classical music branch. This includes improved search and navigation, detailed displays of classical music metadata, exclusive audio content, and new benefits and features.
The Primephonic app is no longer available to new users and will be retired on September 7. However, as mentioned, Apple is about to release a dedicated classical music app that combines Primephonic’s beloved user interface with Apple’s new experience. characteristics. This should be rolled out next year.
Current Primephonic subscribers will receive a free Apple Music subscription for six months.