A new music station, MyMix 94.3, is on the air | New
MyMix 94.3 FM, a new music station featuring the biggest hits of the 60s and 70s, is now on the air. The station signed on the air at noon Tuesday.
MyMix 94.3 is owned by Metroplex Communications Inc., which also owns and operates WBGZ, the traditional Alton area news station. WBGZ is heard at 1570 AM and is now at 107.1 on the FM dial, having left 94.3 FM to make way for the all new MyMix 94.3.
Sam Stemm, president of Metroplex Communications Inc., said the addition of MyMix 94.3 has been in the works for several years.
“We first applied to the Federal Communications Commission for a license for a new station in 2017,” he said. “Since that time, we have worked diligently to resolve the regulatory and technical challenges which, when overcome, have provided the exciting opportunity to bring MyMix 94.3 to the air.”
Nick darr, vice president of Metroplex Communications Inc. and general manager of WBGZ and MyMix 94.3, said the MyMix format will have great appeal.
“This is the music that many grew up with,” he said. “And those who are too young to have grown up with her are as energized by music as we were when we were young. Who doesn’t love The Beatles, Elton John, The Supremes, The Rolling Stones, CCR and Stevie Wonder , to name just a few of the main artists from rock and roll roots?
Stemm, a native of Alton and a longtime resident of the area, said that as the owner of WBGZ, he has long dreamed of adding a music station to complement The Big Z’s news format.
“When I became Managing Director of The Big Z in 1990, I changed the format of music to talk show, which turned out to be a success and was of great service to the local community,” a- he declared. “But I always dreamed of giving The Big Z a sister station and local listeners a music option. With the addition of MyMix 94.3, this dream has come true.
“I am optimistic about Alton and the surrounding communities,” he said. “We are steeped in history, but our brightest days are ahead of us. It was therefore not difficult to make a significant investment in the future of the region. Many communities like ours have lost their local radio stations due to the consolidation of businesses, to the detriment of these communities. We’re going in the opposite direction by maintaining a news presence while adding a music option.
MyMix 94.3 can be heard on a variety of platforms. In addition to its position on the analogue FM dial at 94.3, it can be heard on high definition receivers at 92.3 HD3, streaming online at AltonDailyNews.com, on smart speakers by activating the MyMix skill, and on the MyMix 94.3 app, which can be downloaded free of charge from the App Store for IOS devices and the Google Play Store for Android devices.
Darr says the local business community has already started adopting MyMix 94.3.
“A number of historic sponsors have helped make our first signing a huge success, and we look forward to welcoming more advertising partners in the near future,” he said.
In addition to WBGZ and MyMix 94.3, Metroplex Communications Inc. operates a local news website, www.AltonDailyNews.com, and offers local businesses a comprehensive portfolio of digital advertising options through Big Z Digital. The studios of WBGZ and MyMix 94.3 are located at 227 Market St. in downtown Alton.