A TikTok Music app could challenge Spotify and Apple
Considering music discovery’s intertwining with TikTok, it wouldn’t be all that surprising if the company launched its own music streaming app. Well, the patent filings discovered by Initiated suggests that TikTok is working on exactly that.
TikTok’s parent company, ByteDance, filed a trademark application with the US Patent and Trademark Office for “TikTok Music” in May. According to the filing, the service would allow users to buy, play, share and download music. It would also allow users to create, share and recommend playlists, comment on music, as well as stream live audio and video. ByteDance already filed for the “TikTok Music” trademark in Australia last November.
ByteDance already has experience with music streaming. In 2020, ByteDance launched a music streaming app, Resso, in India, Brazil, and Indonesia. Resso has some of the same features featured in the “TikTok Music” folder, such as the ability to create playlists, share songs on social media, and interact with the app’s community.
ByteDance is even using TikTok to bring existing users to Resso. According to a report by Informationthe TikTok app in Brazil comes with a button that redirects users to Resso so they can listen to the full version of a song they’re interested in, a move that helps keep users in the ByteDance ecosystem.
Information also reports that Resso had over 40 million monthly users in India, Brazil and Indonesia as of November 2021, a number that is expected to grow. Earlier this year, a report by Initiated revealed that Resso’s monthly active users grew by 304% between January 2021 and January 2022 in India alone, as opposed to Spotify’s 38% growth in the country over the same period.
It is not clear if ByteDance plans to develop a music streaming application based on the Resso framework, or if it will offer something else entirely. Just as TikTok has had a profound impact on how social media sites work, it’s possible that a music streaming app with TikTok links could change the music streaming industry, forcing services to adapt.