Apple is still working on classical music for its Music app
Apple is currently working on the development of a new music application which will be entirely dedicated to classical music. Notably, the company took over classical music platform Primephonic earlier in 2021, and Apple has been working on its new classical music project ever since.
Earlier, Apple went public with the news of the acquisition of Primephonic and also announced that Apple would integrate the music platform into Apple’s own music streaming service, Apple Music. After the company’s acquisition, Apple Music subscribers would have access to classical music on their devices, while the integration would provide users with an enhanced classical music experience. Apple had said that first the integration would offer Primephonic playlists and audio content which would be followed by a dedicated Primephonic experience with improved browsing and search capabilities and better classical music metadata.
Additionally, Apple had also announced that it would launch a new classical music-only Apple Music app sometime in 2022. The new music app will use Primephonic’s user interface and specializations for classical music with Apple Music and the new platform will provide functionality. such as Lossless and Spatial Audio. Interestingly, Apple’s job site now shows a listing for a UX designer, in other words, Apple is looking for a new UX designer to work on the new app in the classical music team. Additionally, the job listing also reveals that Apple is likely to focus on aspects like visuals, audio, and haptics for the new music app.
Primephonic is no longer available to new subscribers, and those with an active subscription have been offered six months free access to Apple Music. Primephonic’s website now reads: “We’re working on an amazing new classical music experience from Apple for early next year.”
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