McFeely Blog: KFGO still tops local radio audiences as Christian music station climbs the charts – InForum
FARGO – KFGO continues to be the top-rated local radio station, but the real news might be a Christian music station that until recently didn’t get much attention from listeners.
KFNW-FM, on the dial as Life 97.9, tied for seventh in the Fargo-Moorhead market in the latest Nielsen ratings,
. KFNW earned a 5.1 share in the Fall 2021 Book, tied with classic rock station 107.9 The Fox.
An audience share is the percentage of those who listen to radio in Fargo-Moorhead who listen to a particular station for an average duration of 15 minutes. Thus, of all people listening to the radio at any given time, 5.1% listened to KFNW.
That’s an impressive number, and the second consecutive rating book in which KFNW has done well. In the Spring 2021 ratings, it earned a 4.6 share. Prior to this, the station regularly scored a share of 2.5 or less.
Life 97.9 plays contemporary Christian hits. It belongs to the University of Northwestern-St. Paul and is operated as a not-for-profit, listener-supported station that depends on donations.
KFGO once again topped the charts, as it has for most of the past two decades. The historic news station earned a 9.7 share, down slightly from the 10.3 share it received in the spring.
KFGO is owned by Wisconsin-based Midwest Communications.
Contemporary hits station Y-94, also owned by Midwest Communications, was second with a 7.7 share. Radio Fargo-Moorhead’s Big 98.7 was next with a 7.2 share.
Full notes,
:
| Station | Format | Owner | Sharing fall 2021 |
| KFGO-AM | News/Talk | Midwest Communications | 9.7 |
| Y-94-FM | CHR | Midwest Communications | 7.7 |
| Big 98.7 | hot AC | Radio Fargo Moorhead | 7.2 |
| 106.9 The Eagle | Classic Achievements | Radio Wahpeton Breckenridge | 6.2 |
| Frog 99.9 | Country | Midwest Communications | 6.2 |
| Bob 95 | Country | Radio Fargo Moorhead | 5.6 |
| Lifespan 97.9 | christian CHR | Northwestern University | 5.1 |
| 107.9 The Fox | classic rock | Radio Fargo Moorhead | 5.1 |
| Q 105.1 | Rock | Radio Fargo Moorhead | 4.1 |
| WDAY-AM | News/Talk | Communication from the forum | 4.1 |
| The flag | News/Talk | Bakken Media Tag | 3.6 |
| 740 The fan | Sports | Midwest Communications | 3.1 |
| 101.9 FM socket | Success for adults | Midwest Communications | 3.1 |
| 96.9 FM Hits | rhythmic CHR | Radio Fargo Moorhead | 2.1 |
| The City 94.5 | Alternative | Radio Fargo Moorhead | 1.5 |
| Bison 1660 | Sports | Radio Fargo Moorhead | 1.5 |
| KDSU | Variety | NDSU | 1.0 |
| KFNW-AM | Religious | Northwestern University | 0.5 |
| KMJO-FM | classic country | Midwest Communications | N / A |
